Delivering Different Content Based on Search Engines

It has been a controversial topic in the webmaster world for years. Many articles have been written “To Cloak or Not To Cloak”. Throughout the madness how are you supposed to know if Google, Yahoo or MSN will penalize you for using cloaking methods? Upon reading articles and whatnot pleasantly scattered across the internet for hours I have discovered a lot of useful information. One of the most significant is that apparently the New York Times is using IP delivery cloaking methods for search engines including Google. I am lead to believe that Google and others will not penalize you for using IP delivery methods as long as you don't use it to spam search engine results. With that said on with the coding =)

I was listening to SEO rockstars radio the other day and heard ShoeMoney (who's link is conveniently located on the right hand link bar) say that it might be a good idea to deliver Yahoo ads to the Yahoo search engine crawler and users coming from Yahoo search results while delivering Google adsense to the googlebot and users coming from Google search results. The purpose of this article is to elaborate on this subject. I'm going to show you how to do exactly that with ColdFusion Mx 7 web hosting.

Upon surfing I also came across a site that has a neat little script set up to catch all the bot information for Google, Yahoo and MSN. We're going to use this information in our ColdFusion script to direct what ads the user or bot sees. First if you don't have an application set up in coldfusion you must copy the following code before everything else in your document because we will be using session variables to accomplish this.

Now we need to set what our default ad system is going to be. This is what is going to be displayed if our coldfusion programming does not find our terms in the host address or referring url.

Next we set the terms for each search engine for the script to look for.

Now we need code to determine whether or not these are terms can be found in the host name or referring url.

Based on the information set above we can now show different ad systems to people based on search engine information. Below is how you would go about displaying the results.

I hope you all enjoyed! Please leave any comments or suggestions and I will be sure to read them. Thank you.

ColdFusion Hosting - Blog Style

Ok, first let me introduce myself. My name is Greg Walker and I am the chief Coldfusion developer at Fozzy Networks . Our company, originating from Denmark has been on the leading edge of shared hosting services for the past 5 years. We have deployed one of the fastest ColdFusion hosting environments around and would like to help our customers acheive great results with their applications.

I'd like to discuss for a second what this blog is all about and why we started it. As you may already know, in addition to being a ColdFusion programmer I also strive to be a website marketing expert. In todays internet industry I personally believe the best way to reach the eyes of millions is via search engines. There is no doubt in my mind that whatever your website may be about search engine results WILL help you. This is because wherever there is traffic there is money waiting to be made.

Utilizing ColdFusion MX 7 we have managed to improve nearly every aspect of our website pages. In future posts to come we will give you tips and tricks on how to optimize your web pages for the three major search engines - Google, Yahoo and MSN.